The patent filed in 2013 has five inventors from the company listed CEO Travis Klavanick director of design Shalin Amin director of engineering Curtis Chambers, Engineering site lead Ryan Mckillen and former head of product Mina Radhakrishnan.
Though this feature has patent rights looks similar to old Gmail labs feature that made late night weekend mailers to do math problems to make sure they were not sending it when drunk.
The main reason to introduce this feature was to make sure that the users were aware of the rise in price. According to the company, price rise is to bring more drivers on road during times of high demand.The high demand period is generally when most people come out of the bar late nights or early mornings.The surge price goes up to 10 times as high as the original price.
On New Year eve many riders took to social media to complain the heavy price of uber.Some rider’s complain that hundreds of dollars were charged for a ride and a woman even went for crowd funding to pay her $362 ride on Halloween night.