Minimalism is the art of conceptualizing the fact that “less is more.” It is removing everything unimportant and focusing on the aspects that will highlight your brand. By creating a website that strips down and reduces itself to only the most critical components, it leads to a result that is efficient for both the customer and client.
Better UX Through the Use of White Space
While some designers like to fill up space on a site entirely with their designs, leaving empty spaces between elements helps to let the website “breathe.” White space does not refer to parts of a place that are covered in that particular color, but rather areas on the page that are empty. Adding white space allows users not to feel cluttered or trapped.
If a website is filled to the brim with pictures and material, the customer may be put off by the overwhelming amount of content there is to consume at one time. A user is more often likely to try and escape the clutter immediately than they are to stick around.
Faster Download Speeds
The overall concept is simple: fewer elements on a webpage leads to faster download speeds. With the low attention spans of easily distracted users, this concept is vital to a company’s success. If a website takes too long to load, chances are the customer will try to complete their business elsewhere.
For every image, video, CSS element, or other pieces of content it takes time for the browser to compile all of this data. During your development process, it’s essential to cut back and focus on what your brand needs to showcase genuinely.
Minimalism Cuts Back on Maintenance
Websites that attempt to do too much at once aren’t good for business. Minimalist designs can last longer than more traditional and heavy-duty sites. Doing this will cut back on maintenance and the number of times that your website design will need to be updating.
Taking a minimalistic approach to your design can also help you to reduce the amount of content on your site. Lowering how much material you display to your customers will also help to focus on targeted information.
Allows for Easy Navigation
Fewer distractions for your customers also brings out the ability for easier navigation throughout your website. The customer’s interpretation of how easy your site is to use and navigate has a significant impact on your marketing. The brand, the website, and the company are all one entity through association and how the customer perceives you.